Chumash Indians gave this town the name Ojai, derived from their word for moon. Set in a valley of the Topatopa Mountains with uncanny pink sunsets, it’s easy to understand how its mystical origins have informed this bohemian, back-to-nature enclave.
Though technically outside Santa Barbara County, nearby Ojai eschews overdevelopment, forbidding chain stores in lieu of boutiques brimming with local olive oil, vegan cafes slinging date shakes, and mid century-inspired hotels giving old motor lodges a second lease on life. Hiking will lead you to meditation sanctuaries or hidden waterfalls, or pedal into downtown Ojai to browse art galleries, farmers markets, wine shops, and pop-up kitchens from emerging young chefs.